Texas Instruments – Website

PROJECT: Texas Instruments – Website
CLIENT: Texas Instruments
AGENCY: JWT Communications Entertainment & Technology
ROLE: Art Direction / Design
LINK: This version of the site is no longer online.

ABOUT THE PROJECT: This redesign of TI.com, one of the oldest websites
on the internet, was done to bring the site inline with an overall corporate
rebranding effort led by Landor Associates. The main goals were to modernize the
look and feel, significantly improve usability, and to direct just a bit of marketing
fluff towards an audience of engineers who are genetically opposed to same.