ACT Anticavity Rinse – Website

PROJECT: ACT Anticavity Rinse – Website
CLIENT: Chattem, Inc.
AGENCY: Code18 Interactive
ROLE: Creative Direction

ABOUT THE PROJECT: ACT Anticavity Rinse is the #1 Dentist Recommended Brand
of fluoride mouthwash. This is a three-part site presenting the brand’s entire
product line to three distinctly different audiences: adults who use ACT themselves,
parents of children who use ACT, and dental professionals.